Write Magnetic, “Sounds Like You” Copy, So That You Can Make Pressure-Free Sales

(and More of Them!)

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Write Magnetic, “Sounds Like You” Copy, So That You Can Make Pressure-Free Sales

(and More of Them!)

"You're going to learn so much about responsible, ethical, and effective marketing without feeling overwhelmed. It's very easy to fit the videos and the exercises into your schedule. My favorite part is each module is full of critical info and insight, but it's condensed so well that I can watch all of the module videos in a couple of hours. This is very helpful, as I tend to work on CC during the evening after my kid goes to bed :)"

Mikenzi Ross

Welcome to a copywriting course unlike any other on the market

Copy Caboose is a copywriting course for people who want to write words that sell…without sounding like everything else you’ve already seen on the internet.

You’re in the right place if you’re at any stage of online business and you want your copy to keep readers on the page longer so that they can make meaningful purchasing decisions—i.e. you don’t want to force anyone into anything!

That kind of copy doesn’t attract just any customers, it attracts the right kinds of customers. Customers who are a perfect fit for your offers, and who’ll come back for seconds and thirds and fourths…and bring their friends, too!

You already know how much you have to write to make your business happen. Mountains of copy! Emails, sales pages, websites, landing pages, ads, social media, and and and.

Your t-shirt was probably sweaty and stained when you realized you needed to write the equivalent of War and Peace just to earn your first $1K online.

But you can do it, and you will. There’s a writer in all of us whose abilities are FAR beyond what we think.

With Copy Caboose, you’ll learn how to write, plus how to create habits that will dramatically improve your copy over time, frameworks for writing sales copy, and finally how to use persuasion strategies that align with your mission and values.

You coming?

"This course is helping me with writing so much! And, it's helping me understand how to sell my services without being weird or gross. My favorite part is the actual advice on writing, like 5 essential parts of copy, and how to write headlines."

Jen Aliz

"The short lessons and doable actions make the training well suited to beginners. And even though I've been writing copy for years, I'm getting a lot out of Copy Caboose. I’d been having trouble finding copywriting training that also addressed inclusivity & balancing the use of persuasion with my personal and professional values. I'm so glad to have found Copy Caboose so I don’t have to figure it out on my own!"

Karyn Claflin

Copy Caboose takes a writer-first approach to copywriting, and tackles conversion copywriting second. It’s like a writing class you might have taken in college, except you learn copywriting too.

 Copy Caboose is designed specifically to help you:

  • Get started with your copywriting and push through imposter syndrome
  • Learn the “rules” of copy—plus how and when to break them
  • Understand how to write convincing sales copy without manipulation
  • Use frameworks to make your copy flow, and keep readers on the page longer
  • Develop yourself as a writer

Copy Caboose isn’t a one-and-done type of learning. It’s a course that you can refer to, time and again. It’s a resource that will guide you and your copy as you move forward in your business AND helps you establish a writing practice that:

  • Helps you create copy that converts
  • Produces copy that is magnetic to your perfect customers
  • Leverages the power of story

It’s the University class of copy courses.

It’s work, but it’s worth it.

If you take 20-minutes a day to study and practice, Copy Caboose will pay off in dividends. Not only in education but also in sales.

I’m Tarzan Kay and here’s what I know to be true about copy:

Fundamentally, YOU are the best person to write it.

The best way to learn how to write copy is to put the writing back in copywriting. In other words, to start with great writing and storytelling, and add in the sales strategy next—like adding salt to an already juicy roast beef.

While we’re on the topic of sales strategy, here’s another thing I know:

The future of online sales is a personality-laden, values-driven copy that looks nothing like the persuasion-heavy stuff you’ve seen in the past.

The next wave of successful online business owners are the ones who speak powerfully from the heart, share the truest stories they know, and lead with integrity and purpose.

And that, my friend, is the foundation for Copy Caboose.

"Copy Caboose is a wealth of information that not a lot of people teach or practice (yet). I firmly believe what's being taught in Copy Caboose is the future of copywriting."

Zoe de Leon

"Simply it is a 360degree transformative experience of your identity as a writer."

Monica Biasiolo

"It’s different from all other courses and allows you to claim the title of ‘writer’, boldly, with a straight face, and mean it."

Stuart Tarn

Copy Caboose is born out of a need for a calmer yet equally impactful way of being on the internet

Copy Caboose is for people who want to be good writers AND good copywriters.

It’s for you if you want to learn how to write engaging stories that sell, know how to sit down at your desk to get started, and publish copy that converts.

If you’d rather light a blessing candle than write copy, THIS PROGRAM IS FOR YOU. (I ask you: why not do both?) 

Copy Caboose is NOT a magic trick.

The only “magic trick” in copywriting is to pay someone else to do it for you.

Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.

No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.

Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.

It’s more than a collection of pretty videos, it’s a process.

A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.

Copy Caboose is NOT a magic trick.

The only “magic trick” in copywriting is to pay someone else to do it for you.

Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.

No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.

Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.

It’s more than a collection of pretty videos, it’s a process.

A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.

Copy Caboose IS:

  • A guide to help you knock out copy faster and know that you’re saying the right things
  • Full of resources for writing persuasive copy that is also inclusive, accessible and does less harm
  • A place where everyone gets to be in the “cool kids club,” including every race, gender, sexuality, religion, size, age or disability
  • A path to producing copy that you feel proud to put your name on

"Take the course only if you are serious about becoming a better writer by
doing the hard work of practicing. If you're looking for a magic trick, spend your money on a copywriter. My favorite part is there’s tons of content starting with the basics. The writing workouts make me actually do the work instead of being lazy and just watching the videos."

Marilyn Mele

Copy Caboose teaches a new style of sales copy,
and your customers are more than ready for it

But seriously, what’s with the name?

This program is for all of the business owners who feel “so behind.”

Like you’re way at the back of the train and you may never get where you’re going—especially if you have to coerce and cajole people into buying from you, using strategies that make you feel weird, uncomfortable, or icky.

Here’s a fact: The caboose is the hub that makes the train go.

It might be at the end of the train, but it’s responsible for shunting and shifting the tracks, and deciding where the train will go.

TRANSLATION: WE are the future of online business.

The way that we decide to market our offers has the power to shift an entire industry, just like shifting a train track.

Copy Caboose is more than just a copywriting program. In addition to teaching you about headlines, page layout, text formatting and which pronouns to use in your copy, Copy Caboose provides a way for us to move out of an old era of marketing and into a new one.

You’ll learn to write copy that keeps your readers engaged, without being manipulative and doing anything that feels remotely sleazy.

Looking for Testimonials? Read on!

"Tarzan is a great teacher who weaves personal and collective awareness into a container for ethical and creative marketing that is not only inspiring but also feels a bit like being home with the people I love. It's that kind of vibe.

My favorite part is the down-to-earth and collectively-aware (social justice) information. The warm-up module and getting me back into the joys of being a writer for the sake of writing and creativity!"

Robin Paulete

If you want to learn how to write authentic, heart-centered marketing, join this program! My favorite part is Tarzan's transparency re: typical marketing. I love seeing the result of the hard 'diversity work' Tarzan's been doing, too. Not only am I learning from her, but I'm inspired to do more 'diversity' work myself.”

Savannah Gilbo

"It offers something that's hard to get for free, a confidence that comes from doing the work little by little, lesson by lesson. My favorite part is the actionability of it...I'm not just learning, I'm also implementing!"

Jean Kermode

Elyssa Jakim

"Hey Tarzan! I've been a writer (and claimed the title) for many years now. Just watching module 1 lesson 1 is already making me cry. Didn't realize how much I needed to hear this. Thank you I'm officially so grateful to be here. Also crazy alignment b/c a week ago I committed to my own writing practice and I know this program is going to hold me to that commitment. Lastly, I'm really appreciating how you're bringing writing into copywriting bc in the conversion copy world it seems like the two are often held separately."

Elyssa Jakim

"Copy Caboose has opened a portal of creativity in me and now I have the confidence, courage, and peace to tap into it. THANK YOU TARZAN AND TEAM!”

Cecile Gough

"I am LOVING Tarzan Kay’s copywriting course. It aims to teach users how to create content that converts without being pushy and while checking their own privilege. My favorite part is it’s super chill presentation, content backed up with evidence, heaps of examples, example teardowns, edit group."

Gemma Armit

TLDR? I dig it! Time is of the essence!

Copy Caboose will help you:

  • Create a habit for writing
  • Write a sticky home page for your website
  • Understand the elements of an opt-in page that converts
  • Read and revise your copy through a more inclusive lens

It will also help you have:

  • An understanding of what makes great copy great
  • A release of the need to be perfect in your writing
  • The ability to write with integrity and make sales
  • A broader understanding of your ICA (broader than your typical “me three years ago” ICA)

Copy Caboose is a copywriting course for people who want to write words that sell. You want it to be easier and more free-flowing. And you don’t want to push or cajole.

Laura Gatsos Young

“I’ve been writing for my whole life, 15 years professionally. The truth is every time I get a launch stack of 30 emails, that initial fear of how the F am I going to write 30 compelling emails on the same topic to the same audience kicks in! This gives all writers a home base, a calm place, and a foundation to return to.”

Laura Gatsos Young

WARM UP MODULE: HOW TO BE A WRITER

At the end of this module you’ll be able to: 

  • Write without the blank page stopping you in your tracks
  • Write from a genuine place and find the right words
  • Claim your inner writer and leave imposter syndrome in the dust
  • Buckle your inner critic into the back seat, permanently

MODULE 1: YOUR COPYWRITING HANDBOOK

At the end of this module you’ll be able to: 

  • Format your text in a way that’s accessible, and actually gets your copy READ
  • Understand and actually USE the basic rules of copywriting
  • Use grammar and pronouns in a way that feels authentic to you
  • Write headlines and subheadlines with more ease and less judgment

MODULE 2: POSITIVELY PERSUASIVE WRITING

At the end of this module you’ll be able to: 

  • Find the right words without sounding cheesy or salesy
  • Use all 6 principles of persuasion in a way that doesn’t compromise your values
  • Choose a copywriting framework and apply it to ANY PIECE OF COPY
  • Optimize your opt-ins so that more people join your email list

MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.

At the end of this module you’ll be able to: 

  • Write copy that is more inclusive
  • Connect with your audience, including people who are different for you
  • Understand and pinpoint where bias might be built into your writing
  • Audit and evaluate your copy so it reaches more people
  • See examples of how copy and word choice can attract a broader audience to your brand

WARM UP MODULE: HOW TO BE A WRITER

At the end of this module you’ll be able to: 

  • Write without the blank page stopping you in your tracks
  • Write from a genuine place and find the right words
  • Claim your inner writer and leave imposter syndrome in the dust
  • Buckle your inner critic into the back seat, permanently

MODULE 1: YOUR COPYWRITING HANDBOOK

At the end of this module you’ll be able to: 

  • Format your text in a way that’s accessible, and actually gets your copy READ
  • Understand and actually USE the basic rules of copywriting
  • Use grammar and pronouns in a way that feels authentic to you
  • Write headlines and subheadlines with more ease and less judgment

MODULE 2: POSITIVELY PERSUASIVE WRITING

At the end of this module you’ll be able to: 

  • Find the right words without sounding cheesy or salesy
  • Use all 6 principles of persuasion in a way that doesn’t compromise your values
  • Choose a copywriting framework and apply it to ANY PIECE OF COPY
  • Optimize your opt-ins so that more people join your email list

MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.

At the end of this module you’ll be able to: 

  • Write copy that is more inclusive
  • Connect with your audience, including people who are different for you
  • Understand and pinpoint where bias might be built into your writing
  • Audit and evaluate your copy so it reaches more people
  • See examples of how copy and word choice can attract a broader audience to your brand

Bonus Masterclasses for all students
(no matter when you sign up)

WHY THE RIGHT TESTIMONIALS OPEN UP WALLETS: MAGIC TESTIMONIALS (AND HOW TO GET THEM), WITH LICIA MORELLI

In this bonus class, you’ll learn how to ask for the all-important testimonials you need to provide the essential social proof your business needs to attract customers. By the end, you’ll be showing off tantalizing (and FTC-compliant!) testimonials with confidence.

HOW TO USE PERSONALITY PILLARS TO KEEP YOUR COPY GROUNDED, AUTHENTIC & TRUE TO YOUR VALUES, WITH ZAFIRA RAJAN

In this masterclass, you’ll learn the five core pillars of your personal *and* business copy that keep your messaging compelling, consistent and memorable — by tapping into the most unique part of your voice: your personality.

Copy Caboose features easy on-the-go listening from your favorite podcast app

Copy Caboose students love our printable, easy reference cheat sheets and prompts the most, so we decided to add more!

In the Story Starters bonus, you’ll find a library of hooks, one-liners, and irresistible first sentence ideas you can use to write attention-grabbing copy, plus some ideas and frameworks for you to put them to good use.

Got writer’s block? This is the best remedy we could think of. You’ll never fear the blinking cursor again. (And you’ll get more copy done in less time!)

Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher

Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”

When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it. 

She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.

Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher

Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”

When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it. 

She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.

Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station: 

Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station: 

Sandra Booker
Operations

Vanessa Dorant
Customer Support

Ginger Blythin
Voice-of-Customer Research

Jerahmeel (Jema) Torrefranca
Team Support

Licia Morelli
Copywriter

Amber Secrest
Branding and Design

Matthew Kimberly
Sales Page Inspo

"I can say the material has made me a better copywriter. Taking Copy Caboose allowed me to approach my copy with a new perspective and see where I could tighten up my writing game in new and refreshing ways. As a course, it adds a depth and deeper understanding of copywriting and its foundational components for any level of writer. Plus, I've said it before and I'll say it again, Tarzan and Team are like the Ritz Carlton of online business - not only do you get quality products, you get 5-start customer support."

Licia Morelli, Tarzan's Copywriter