A Copywriting Course That Teaches You How To Make Sales Without Compromising Your Values
A Copywriting Course That Teaches You How To Make Sales Without Compromising Your Values
“It’s really good Tarzan. I can tell you scripted it and it really hits home and I’ve been writing for my whole life, 15 years professionally. The truth is every time I get a launch stack of 30 emails, that initial fear of how the F am I going to write 30 compelling emails on the same topic to the same audience kicks in! This gives all writers a home base, a calm place and a foundation to return to.”
Laura Gatsos Young
Welcome to a copywriting course unlike any other on the market
Copy Caboose is a copywriting course for people just like you who want to learn how to be their own best copywriter, who feel called to learn more about the writing process, and who want to write copy that sells without manipulation or pushy language.
You’re in the right place if you’re in the early stages of online business. (Though we have many experienced copywriters among out alumni, too!)
Maybe you’ve just gone from brick and mortar to opening up a shop in the digital space. Maybe you were "forced" online in the last two years.
Or maybe it’s early days for your online business and you're rarin’ to go but not quite sure how to write all the copy you know you need to get started.
Either way, you now realize just how much you have to write to make your business happen. You’ve got mountains of copy to write: emails, sales pages, websites, landing pages, social media, and the list goes on.
Chances are you didn’t realize you needed to write the equivalent of War and Peace just to get started in your online business.
You also have likely seen a lot of writing in your newsfeed that feels noisy and dramatic. Writing that hits you a little differently, and not in a good way.
It can be daunting, I know.
With Copy Caboose, you’ll learn how to write, where to focus your writing efforts online and how to ensure your writing connects with your audience to make sales.
You coming?
"I cannot wait for the Copy Caboose train to leave the station. Having had a behind the scenes look at the content and lessons, I can say the material has made me a better copywriter. Taking Copy Caboose allowed me to approach my copy with a new perspective and see where I could tighten up my writing game in new and refreshing ways. As a course, it adds a depth and deeper understanding of copywriting and its foundational components for any level of writer. Plus, I've said it before and I'll say it again, Tarzan and Team are like the Ritz Carlton of online business - not only do you get quality products, you get 5-star customer support."
Licia Morelli, Tarzan's Copywriter
"Hey Tarzan! I've been a writer (and claimed the title) for many years now. Just watching module 1 lesson 1 is already making me cry. Didn't realize how much I needed to hear this. Thank you I'm officially so grateful to be here. Also crazy alignment b/c a week ago I committed to my own writing practice and I know this program is going to hold me to that commitment. Lastly, I'm really appreciating how you're bringing writing into copywriting bc in the conversion copy world it seems like the two are often held separately."
Elyssa Jakim
Copy Caboose is a copy course that feels like a writing class you might have taken in college, but that also teaches you about copywriting.
Copy Caboose is designed specifically to help you:
- Get started with your copywriting and push through imposter syndrome
- Understand how to write with integrity and not manipulation, and still maximize your sales
- Create copy for your business that sells to your email list without compromising your values
- Teaches you the rules of copywriting in a way that's easy to apply
- Helps you develop writing as a skill
Copy Caboose isn’t a one-and-done type of learning. It’s a course that you can refer to, time and again. It’s a resource that will guide you and your copy as you move forward in your business AND helps you establish a writing practice that:
- Helps you create copy that converts
- Teaches you to write copy that's engaging, and starts meaningful conversations with your people
- Shows you how to tell stories that engage your audience
It’s the University class of copy courses.
It’s work, but it’s worth it.
If you take 20-minutes a day to study and practice, Copy Caboose will pay off in dividends. Not only in education but also in sales.
Hey there, I’m Tarzan Kay
I’m the creator of Email Stars and The Course Launch Copy Kit. I’m a former copywriter-for-hire and current whiz at digital courses. I’ve worked and collaborated with incredible people all across the internet for the last 6 years.
Here’s what I know to be true:
We’ve reached the end of an era when it comes to the widespread use of harmful persuasion strategies, copy that shames prospects for having the wrong mindset or buying the wrong courses, or following the wrong gurus.
When I created Copy Caboose, I had one thing in mind: teaching copywriting that doesn’t compromise your values.
I hope you’ll join me in finding new ways of marketing that serve the many instead of just the few. Ways that don’t leverage nail-biting, FOMO, and made-up scarcity but instead allow for the possibility of true connection and honest-to-goodness relationships with real people.
That’s the foundation that Copy Caboose is built on, and if it resonates with you and the call to promote your business and services with a high level of integrity - then you’re in the right place.
My business provides great jobs for my team, allows me a lush 4-day workweek, and grossed $1.1M in 2020, all of which have come from authentic selling, transparency in my work, and connecting with my audience in fun ways.
I can’t wait to share how you can do it, too.
Now that you know a little more about me, let’s talk about Copy Caboose
I would love for you to join.
Here’s why: Copy Caboose is born out of a need for a calmer yet equally impactful way of being on the internet
Copy Caboose is for people who want to be good writers AND good copywriters.
It’s for you if you want to learn how to write engaging stories that sell, know how to sit down at your desk to get started, and publish copy that converts.
If you’d rather light a blessing candle than write copy, THIS PROGRAM IS FOR YOU. (I ask you: why not do both?)
Copy Caboose is NOT:
An eighteen module, “I watched it so now I’m a copywriter” kind of copy course. (It’s actually quite short and to the point. But you still have to do your homework.)
It’s a commitment to honing your writing skills and beginning your practice as a copywriter.
It’s also not a done-for-you service disguised as a program.
You do need to put the effort in, about 20-minutes a day, to apply the learning and hone this invaluable business skill.
Copy Caboose is NOT:
An eighteen module, “I watched it so now I’m a copywriter” kind of copy course. (It’s actually quite short and to the point. But you still have to do your homework.)
It’s a commitment to honing your writing skills and beginning your practice as a copywriter.
It’s also not a done-for-you service disguised as a program.
You do need to put the effort in, about 20-minutes a day, to apply the learning and hone this invaluable business skill.
Copy Caboose IS:
- A copywriting course to help you gain confidence in your writing - so much so that someone looks over your shoulder and says, “that’s great copy right there!”
- A guide to help you knock out copy faster and know that you’re saying the right things
- A resource to help your copywriting be fun but still convert to sales
- A place where everyone gets to be a member of the “cool kids club”
Copy Caboose represents a new way of marketing that is badly needed in the online world
The caboose is the hub that makes the train go. It might be at the end of the train, but it runs the whole damn show.
This program was born out of a need we saw in the marketplace for more integrity and heart in marketing.
Fun fact about trains: the caboose used to function like the rolling office for the train’s conductor and staff.
Not only was the caboose responsible for brakes, shunting and switching, it was where the crew hung out i.e. THE PEOPLE WHO RUN THE TRAIN, the people who determine where it’s going next, who gets on and off. It even looks out for any mess the train may have left in its wake.
Copy Caboose is the hub to make your business go.
It’s a way for us to move out of an old era of marketing and into a new way.
Ok, you might also be asking: What’s with the name?
As the last car in the train, the caboose has a unique vantage point. It gets to see where we’ve been, what happened, and where we need to go next. That’s a powerful position.
Copy Caboose is for everyone who feels like they're "so behind," like everything worth buying is already for sale and maybe you missed the boat. (Oops, I mean train.)
You’ll gain perspective, critical thinking skills for your copywriting, and writing practices that keep you on track towards your sales goals.
You’ll learn to write copy to keep the reader engaged, and you’ll understand how to write copy that isn’t manipulative and doesn’t use smarmy sales tactics.
Looking for Testimonials? Read on!
Because Copy Caboose is a brand new course, I don’t have testimonials yet. Instead, I offer some testimonials from students of other courses so that you can see what it’s like in other programs and how you’ll feel supported in similar ways in Copy Caboose.
Tarzan has been genuinely helpful with the community and her thoughts/principles on running a business alone is worth its weight in gold. Her inclusiveness, transparency, and diversity is nothing like I’ve seen in other online marketers. Her program actually changed my relationship with my emails AND my business as a whole. GET. IN. THERE.
Bella Bahari, Copy and Messaging Expert
“Signing up for Tarzan's email mastermind was one of the best decisions I've EVER made for my business. I went from sounding like a stiff lawyer to an engaging writer. No... seriously. I regularly get people responding to my emails asking me who my copywriter is or telling me that I'm 'the best marketer' in their inbox. And she also helped me get the structure to have ALL the right sequences in place so that my email marketing system is humming along like a well-oiled machine.
In my first launch after working with Tarzan, I generated over $53k in revenue with earnings per lead over $100! She really teaches you how to have a big impact, even if you don't have a huge list!”
Bobby Klinck, Online Entrepreneur & Lawyer
"So much more than emails! Tarzan is an incredible mentor who will support you to see who you really are, guide you to grow in big ways, and shift your mindset around success. I learned so much, and feel very confident writing strategy backed emails for myself and my clients."
Celsea Jenkins, Health & Wellness Copywriter
"Since going through Email Stars, my open and click rates have increased and my subscribers are replying to my emails! And best of all, I’m building relationships with my followers. Tarzan definitely helped me loosen up to make my emails more engaging and fun while still being true to myself. Now, I look forward to writing my list every week. Bottom line, if you get the opportunity to work with Tarzan or go through one of her programs, DO IT! She’s the real deal!”
Tameka Allen, Launch Manager
"This course was helpful in so many ways for me. I can now say that I have loosened up in my email writing to show ME, unapologetically! I was able to see where I was going right, helped answer logistical questions, and even segment my list properly.
Thank you for your amazing energy and your willingness to share it all! You're truly one of my go-to mentors in this space and I'm constantly in awe of what you accomplish!"
Erika Holmes, Copywriter
"Email stars was hands down the most useful course I took in 2018. I was afraid to make the investment initially but within the first 3 weeks I made my investment back! I'm an email fanatic now. I write to my list consistently, and I'm MUCH better at list management. Tarzan, of course, hit it out of the park."
Sarah Zerkel, Copywriter
TLDR? I dig it! Time is of the essence!
Copy Caboose is a copy course that feels like a writing class you might have taken in college, but that also teaches you about copywriting.
Copy Caboose is a copywriting course that will help you:
- Create a habit for writing
- Write a sticky home page for your website
- Publish an opt-in page that converts so well you finally find the courage to run ads to it!
- Help you read and revise your copywriting through an inclusive lens
It will also help you have:
- An understanding of what makes great copy great
- A release of the need to be perfect in your writing
- The ability to write with integrity and make sales
- A broader understanding of your ICA (broader than your typical “me three years ago” ICA)
Copy Caboose is a copywriting course for people just like you who want to learn how to be a copywriter, who feel called to learn more about the writing process, and who want to learn how to write copy that sells without manipulation or pushy language.
"I am finally able to support myself via my freelance email marketing work! Through this program I got the confidence up for my email skills! I am very nearly booked out with my email marketing services nearly 6 months after leaving my day job! I loved that the course was easily digestible and didn't feel overwhelming and Tarzan had pieces of self-care infused which was very welcome. I am so truly thankful. Thank you Tarzan."
Jackie Ayala, Email Strategist
A Top 10 Netflix-Worthy stack of videos, lessons, and Tarzan humor!
By the end of Copy Caboose, you will own your identity as a writer and copywriter. That’s my dream for you.
You'll also get:
- 4 Video Modules
- Access to my private Facebook Group
- Monthly Q&As where I live-edit your copy
- A members directory where you can find a peer editing buddy
- Recommended reading list to deepen your learning
- Weekly Workouts to implement everything you're learning, in 20min a day
- Access to a private podcast version of the course, for easy on-the-go listening (or transcripts if that's your preference!)
- Editing tips so you can edit your work effectively
- The ability to write story-centered, empathetic, and compassionate copy that enables others to connect with you deeply
- A way to ethically use persuasion to write high-integrity sales materials (that still sell!)
- Tips on how to write compelling copy that’s not cheesy, salesy, or smarmy
WARM UP MODULE: HOW TO BE A WRITER
At the end of this module you’ll be able to:
- Write without the blank page stopping you in your tracks
- Write from a genuine place and find the right words
- Claim your inner writer and leave imposter syndrome in the dust
- Find the core stories that your audience most needs to hear
MODULE 1: YOUR COPYWRITING HANDBOOK
At the end of this module you’ll be able to:
- Format your text in a way that’s accessible, and actually gets your copy READ
- Understand and actually USE the basic rules of copywriting
- Use grammar and pronouns in a way that feels authentic to you, and is also with the times
- Write headlines and subheadlines your reader can't look away from
MODULE 2: POSITIVELY PERSUASIVE WRITING
At the end of this module you’ll be able to:
- Find the right words without sounding cheesy or salesy
- Use all 6 principles of persuasion in a way that doesn’t compromise your values
- Choose a copywriting framework and apply it to ANY PIECE OF COPY
- Optimize your opt-ins so that more people join your email list
MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.
At the end of this module you’ll be able to:
- Connects with your audience, including people who are different from you
- Evaluate your work for authenticity, respect and sensitivity, particularly when it comes to marginalized groups
- Audit your copy for problematic language, inaccuracies, biases, and reinforcements of harmful stereotypes
- See examples of how copy and word choice can attract a broader audience to your brand
And there are, of course, bonuses:
WARM UP MODULE: HOW TO BE A WRITER
At the end of this module you’ll be able to:
- Write without the blank page stopping you in your tracks
- Write from a genuine place and find the right words
- Claim your inner writer and leave imposter syndrome in the dust
- Find the core stories that your audience most needs to hear
MODULE 1: YOUR COPYWRITING HANDBOOK
At the end of this module you’ll be able to:
- Format your text in a way that’s accessible, and actually gets your copy READ
- Understand and actually USE the basic rules of copywriting
- Use grammar and pronouns in a way that feels authentic to you
- Write headlines and subheadlines with more ease and less judgment
MODULE 2: POSITIVELY PERSUASIVE WRITING
At the end of this module you’ll be able to:
- Find the right words without sounding cheesy or salesy
- Use all 6 principles of persuasion in a way that doesn’t compromise your values
- Choose a copywriting framework and apply it to ANY PIECE OF COPY
- Optimize your opt-ins so that more people join your email list
MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.
At the end of this module you’ll be able to:
- Connects with your audience, including people who are different from you
- Evaluate your work for authenticity, respect and sensitivity, particularly when it comes to marginalized groups
- Audit your copy for problematic language, inaccuracies, biases, and reinforcements of harmful stereotypes
- See examples of how copy and word choice can attract a broader audience to your brand
And there are, of course, bonuses:
WHY THE RIGHT TESTIMONIALS OPEN UP WALLETS: MAGIC TESTIMONIALS (AND HOW TO ACTUALLY GET THEM), WITH LICIA MORELLI
Next time you need a testimonial that lets your customers know you’re the real deal and the best in the business, Licia has you covered! Testimonials are a vital component to the sales and customer support process; they work for you as a referral network on your website, your sales page, social media, and more!
In order to have the right testimonials--ones that are above board--you need to know how to ask for them and use them in ways that are aligned with the Federal Trade Commission expectations. Plus, Licia uses me and my team as her case study!
HOW TO USE PERSONALITY PILLARS TO KEEP YOUR COPY GROUNDED, AUTHENTIC & TRUE TO YOUR VALUES, WITH ZAFIRA RAJAN
In this masterclass, Zafira Rajan teaches you how to build the five core pillars of your personal *and* business copy that keeps your messaging compelling, consistent and memorable — by tapping into the most unique part of your voice: your personality.
Zafira will lead you through an activity-based masterclass to help you lay down the foundation for your unapologetic voice and help you expand your sales copy beyond your offers, by diving into *all* the dimensions of who you really are and why it's important for the world to see it.
Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher
For years now, Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. She started off as one of my email subscribers, and quickly became a regular among the people I hire to help me do business better.
I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher
For years now, Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. She started off as one of my email subscribers, and quickly became a regular among the people I hire to help me do business better.
I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
“Ummm, Tarzan….that’s a lot of guest teachers! I want to learn from you.”
Well, great! Because I’m teaching THREE WHOLE MODULES all by my lonesome! You’ll get all of my hard-won copywriting expertise, wrapped up in the simplest bow I know how to tie.
You’re going to get A TON OF TARZAN in this program. I hope you love it.
Sound good?
Let’s talk about the price
The copy for this section typically starts with “This course is worth $10,000” but I’m not going to go that route. Instead I’ll just say this:
Good news! Copy Caboose is $500! (Though we promise it's just as good as many courses that you've paid $1000, or even $2000 for.)
Plus, to make it super easy, you have a 3-pay payment plan option of $180 per month.
I want writing copy to be accessible to you and your business. I want this course to help you release the copy confusions that make copywriting difficult, painful, and the reason you end up paying someone else!
Not anymore!
Copy Caboose will help you write great copy and teach you the skills to be the copywriter you need in your business.
Money Back Guarantee
If you decide within 21-Days of purchase that the program is not for you for any reason contact us and let us know. If we can't resolve the issue, we'll happily provide a full refund. Please note: We may request additional information to help us learn and grow.
WHAT HAPPENS WHEN I JOIN?
When you join, you’ll receive a welcome email with your course access materials. You’ll also receive information about the Facebook group and the first live Q&A session.
An email letting you know when each course module is available will be sent straight to your inbox.
HOW LONG WILL IT TAKE TO COMPLETE COPY CABOOSE?
Copy Caboose is a self-study course that takes about 4 hours to watch from beginning to end.
I recommend focusing on the work 20-minutes a day, and giving yourself a week for each module. This way, you can take in the information and practice it.
Yes, the videos are binge-worthy but taking your time with the content is key!
I’M ALREADY PRETTY GOOD AT COPYWRITING; SHOULD I STILL BUY COPY CABOOSE?
While Copy Caboose was made for new online business owners getting up and running, it’s still helpful for seasoned copywriting professionals IF you feel called to it.
As my copywriter says, “Geez, Copy Caboose reminds me of practices I need to put back into place myself. Content practices I know I need but often roll through when writing copy because I forget about them! It reminds me to have a ‘beginner’s mind’ when writing copy and helps strengthen the results I get for my clients!”
ARE THERE REFUNDS?
If you decide within 21-Days that the program is not for you for any reason contact us and let us know. If we can't resolve the issue, we'll happily provide a full refund. Please note: We may request additional information to help us learn and grow.
WHEN DO I GET ACCESS TO EVERYTHING?
When you enroll in Copy Caboose you get access to everything right away.
WHAT DO I DO IF I HAVE MORE QUESTIONS OR NEED HELP?
My team and I are known for our hands-on support. We’ve been told working with us is like checking into the Ritz Carlton Hotel, easy and luxury! If you need help, we are here for you! Just email us at help@tarzankay.com with any questions, and we’ll get you taken care of tout de suite!
IF I TOOK [ENTER COPYWRITING COURSE HERE], SHOULD I STILL TAKE COPY CABOOSE?
Copy Caboose is for entrepreneurs who are in the early stages of their online business. If you’re just starting out and know you need a body of copy (and learn how to write it for yourself), Copy Caboose is for you.
Even if you’ve taken a lot of copy courses, you can still take Copy Caboose. Rest assured, it is unlike any other copy courses you’ve taken!
Should you decide within 21-Days that the program is not for you for any reason contact us and let us know. If we can't resolve the issue, we'll happily provide a full refund. Please note: We may request additional information to help us learn and grow.
The outcome and result of taking The Copy Caboose is to help you get into the habit of being a writer.
It teaches you how to write, how to edit, how to review your work, and more.
And yes - it teaches you copywriting.
WILL TAKING THIS COURSE ELIMINATE THE NEED TO HIRE A COPYWRITER?
Here’s the thing. In the early stages of business, YOU are your own best copywriter. No copywriter can find your voice for you. You’ve got to do that work yourself. I hope that Copy Caboose gives you what you need to write your copy and set up the practices to become a writer yourself.
In my first year as a copywriter, so many potential clients would tell me, “I hired a copywriter but I ended up throwing away everything that they wrote. I’m really hoping you’ll be able to capture my voice better than that.”
But the copywriter wasn’t the problem. The problem was an undeveloped voice.
If you’re not sure what your voice sounds like, no one can imitate it. On the other hand, if you have a strong and well-developed voice, you will be able to eventually outsource some of your copywriting, as I do.
WILL I HAVE LIFETIME ACCESS TO COPY CABOOSE?
YES! When you pay $500 today, you have lifetime access to the course.
WILL THERE BE EXAMPLES TO ILLUSTRATE THE LESSONS?
YES! 100% there will be many examples for you to learn from and illustrate the points. All the examples will show you how to find the right words to write copy that converts so you can see it all come together as the learning comes down the line!
Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station:
Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station:
Licia Morelli
Copywriter
Amber Secrest
Branding and Design
Matthew Kimberly
Sales Page Inspo
Sandra Booker
Operations
Vanessa Dorant
Customer Support
Ginger Blythin
Voice-of-Customer Research
3 PAYMENTS OF
What You Get:
- 4 Video Modules
- Member directory
- Monthly Q&A calls
- BONUS #1: Podcast Version of Copy Caboose, for on-the-go listening
- BONUS #2: Magic Testimonials (and how to get them) with Licia Morelli
- BONUS #3: Weekly “Workouts” to Hone Your Copy Skills
$180 USD
SINGLE PAYMENT OF
What You Get:
- 4 Video Modules
- Member directory
- Monthly Q&A calls
- BONUS #1: Podcast Version of Copy Caboose, for on-the-go listening
- BONUS #2: Magic Testimonials (and how to get them) with Licia Morelli
- BONUS #3: Weekly “Workouts” to Hone Your Copy Skills
$500 USD
Money Back Guarantee
If you decide within 21-Days that the program is not for you for any reason contact us and let us know. If we can't resolve the issue, we'll happily provide a full refund. Please note: We may request additional information to help us learn and grow.
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