"You're going to learn so much about responsible, ethical, and effective marketing without feeling overwhelmed. It's very easy to fit the videos and the exercises into your schedule. My favorite part is each module is full of critical info and insight, but it's condensed so well that I can watch all of the module videos in a couple of hours. This is very helpful, as I tend to work on CC during the evening after my kid goes to bed :)"
Copy Caboose is a copywriting course for people who want to write words that sell…without sounding like everything else you’ve already seen on the internet.
You’re in the right place if you’re at any stage of online business and you want your copy to keep readers on the page longer so that they can make meaningful purchasing decisions—i.e. you don’t want to force anyone into anything!
That kind of copy doesn’t attract just any customers, it attracts the right kinds of customers. Customers who are a perfect fit for your offers, and who’ll come back for seconds and thirds and fourths…and bring their friends, too!
You already know how much you have to write to make your business happen. Mountains of copy! Emails, sales pages, websites, landing pages, ads, social media, and and and.
Your t-shirt was probably sweaty and stained when you realized you needed to write the equivalent of War and Peace just to earn your first $1K online.
But you can do it, and you will. There’s a writer in all of us whose abilities are FAR beyond what we think.
With Copy Caboose, you’ll learn how to write, plus how to create habits that will dramatically improve your copy over time, frameworks for writing sales copy, and finally how to use persuasion strategies that align with your mission and values.
You coming?
"This course is helping me with writing so much! And, it's helping me understand how to sell my services without being weird or gross. My favorite part is the actual advice on writing, like 5 essential parts of copy, and how to write headlines."
"The short lessons and doable actions make the training well suited to beginners. And even though I've been writing copy for years, I'm getting a lot out of Copy Caboose. I’d been having trouble finding copywriting training that also addressed inclusivity & balancing the use of persuasion with my personal and professional values. I'm so glad to have found Copy Caboose so I don’t have to figure it out on my own!"
Copy Caboose takes a writer-first approach to copywriting, and tackles conversion copywriting second. It’s like a writing class you might have taken in college, except you learn copywriting too.
Copy Caboose isn’t a one-and-done type of learning. It’s a course that you can refer to, time and again. It’s a resource that will guide you and your copy as you move forward in your business AND helps you establish a writing practice that:
It’s work, but it’s worth it.
If you take 20-minutes a day to study and practice, Copy Caboose will pay off in dividends. Not only in education but also in sales.
Fundamentally, YOU are the best person to write it.
The best way to learn how to write copy is to put the writing back in copywriting. In other words, to start with great writing and storytelling, and add in the sales strategy next—like adding salt to an already juicy roast beef.
While we’re on the topic of sales strategy, here’s another thing I know:
The future of online sales is a personality-laden, values-driven copy that looks nothing like the persuasion-heavy stuff you’ve seen in the past.
The next wave of successful online business owners are the ones who speak powerfully from the heart, share the truest stories they know, and lead with integrity and purpose.
And that, my friend, is the foundation for Copy Caboose.
"Copy Caboose is a wealth of information that not a lot of people teach or practice (yet). I firmly believe what's being taught in Copy Caboose is the future of copywriting."
"Simply it is a 360degree transformative experience of your identity as a writer."
"It’s different from all other courses and allows you to claim the title of ‘writer’, boldly, with a straight face, and mean it."
Copy Caboose is for people who want to be good writers AND good copywriters.
It’s for you if you want to learn how to write engaging stories that sell, know how to sit down at your desk to get started, and publish copy that converts.
The only “magic trick” in copywriting is to pay someone else to do it for you.
Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.
No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.
Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.
It’s more than a collection of pretty videos, it’s a process.
A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.
The only “magic trick” in copywriting is to pay someone else to do it for you.
Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.
No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.
Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.
It’s more than a collection of pretty videos, it’s a process.
A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.
"Take the course only if you are serious about becoming a better writer by
doing the hard work of practicing. If you're looking for a magic trick, spend your money on a copywriter. My favorite part is there’s tons of content starting with the basics. The writing workouts make me actually do the work instead of being lazy and just watching the videos."
This program is for all of the business owners who feel “so behind.”
Like you’re way at the back of the train and you may never get where you’re going—especially if you have to coerce and cajole people into buying from you, using strategies that make you feel weird, uncomfortable, or icky.
Here’s a fact: The caboose is the hub that makes the train go.
It might be at the end of the train, but it’s responsible for shunting and shifting the tracks, and deciding where the train will go.
The way that we decide to market our offers has the power to shift an entire industry, just like shifting a train track.
Copy Caboose is more than just a copywriting program. In addition to teaching you about headlines, page layout, text formatting and which pronouns to use in your copy, Copy Caboose provides a way for us to move out of an old era of marketing and into a new one.
You’ll learn to write copy that keeps your readers engaged, without being manipulative and doing anything that feels remotely sleazy.
"Tarzan is a great teacher who weaves personal and collective awareness into a container for ethical and creative marketing that is not only inspiring but also feels a bit like being home with the people I love. It's that kind of vibe.
My favorite part is the down-to-earth and collectively-aware (social justice) information. The warm-up module and getting me back into the joys of being a writer for the sake of writing and creativity!"
“If you want to learn how to write authentic, heart-centered marketing, join this program! My favorite part is Tarzan's transparency re: typical marketing. I love seeing the result of the hard 'diversity work' Tarzan's been doing, too. Not only am I learning from her, but I'm inspired to do more 'diversity' work myself.”
"It offers something that's hard to get for free, a confidence that comes from doing the work little by little, lesson by lesson. My favorite part is the actionability of it...I'm not just learning, I'm also implementing!"
"Hey Tarzan! I've been a writer (and claimed the title) for many years now. Just watching module 1 lesson 1 is already making me cry. Didn't realize how much I needed to hear this. Thank you I'm officially so grateful to be here. Also crazy alignment b/c a week ago I committed to my own writing practice and I know this program is going to hold me to that commitment. Lastly, I'm really appreciating how you're bringing writing into copywriting bc in the conversion copy world it seems like the two are often held separately."
"Copy Caboose has opened a portal of creativity in me and now I have the confidence, courage, and peace to tap into it. THANK YOU TARZAN AND TEAM!”
"I am LOVING Tarzan Kay’s copywriting course. It aims to teach users how to create content that converts without being pushy and while checking their own privilege. My favorite part is it’s super chill presentation, content backed up with evidence, heaps of examples, example teardowns, edit group."
Copy Caboose is a copywriting course for people who want to write words that sell. You want it to be easier and more free-flowing. And you don’t want to push or cajole.
“I’ve been writing for my whole life, 15 years professionally. The truth is every time I get a launch stack of 30 emails, that initial fear of how the F am I going to write 30 compelling emails on the same topic to the same audience kicks in! This gives all writers a home base, a calm place, and a foundation to return to.”
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
At the end of this module you’ll be able to:
In this bonus class, you’ll learn how to ask for the all-important testimonials you need to provide the essential social proof your business needs to attract customers. By the end, you’ll be showing off tantalizing (and FTC-compliant!) testimonials with confidence.
In this masterclass, you’ll learn the five core pillars of your personal *and* business copy that keep your messaging compelling, consistent and memorable — by tapping into the most unique part of your voice: your personality.
Copy Caboose students love our printable, easy reference cheat sheets and prompts the most, so we decided to add more!
In the Story Starters bonus, you’ll find a library of hooks, one-liners, and irresistible first sentence ideas you can use to write attention-grabbing copy, plus some ideas and frameworks for you to put them to good use.
Got writer’s block? This is the best remedy we could think of. You’ll never fear the blinking cursor again. (And you’ll get more copy done in less time!)
Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station:
Sales pages are always a group effort to make them come alive. I wanted to take a moment to thank all the folks who made it possible for this Copy Caboose sales page to leave the station:
Sandra Booker
Operations
Vanessa Dorant
Customer Support
Ginger Blythin
Voice-of-Customer Research
Jerahmeel (Jema) Torrefranca
Team Support
Licia Morelli
Copywriter
Amber Secrest
Branding and Design
Matthew Kimberly
Sales Page Inspo
"I can say the material has made me a better copywriter. Taking Copy Caboose allowed me to approach my copy with a new perspective and see where I could tighten up my writing game in new and refreshing ways. As a course, it adds a depth and deeper understanding of copywriting and its foundational components for any level of writer. Plus, I've said it before and I'll say it again, Tarzan and Team are like the Ritz Carlton of online business - not only do you get quality products, you get 5-start customer support."
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