Write Magnetic, “Sounds Like You” Copy, So That You Can Make Pressure-Free Sales
(and More of Them!)
Write Magnetic, “Sounds Like You” Copy, So That You Can Make Pressure-Free Sales
(and More of Them!)
"You're going to learn so much about responsible, ethical, and effective marketing without feeling overwhelmed."
~ Mikenzi Ross
Welcome to a copywriting course unlike any other on the market
Copy Caboose is a copywriting course for people who want to write words that sell…without sounding like everything else you’ve already seen on the internet.
You’re in the right place if you’re at any stage of online business and you want your copy to keep readers on the page longer so that they can make meaningful purchasing decisions—i.e. you don’t want to force anyone into anything!
That kind of copy doesn’t attract just any customers, it attracts the right kinds of customers. Customers who are a perfect fit for your offers, and who’ll come back for seconds and thirds and fourths…and bring their friends, too!
You already know how much you have to write to make your business happen. Mountains of copy! Emails, sales pages, websites, landing pages, ads, social media, and and and.
Your t-shirt was probably sweaty and stained when you realized you needed to write the equivalent of War and Peace just to earn your first $1K online.
But you can do it, and you will. There’s a writer in all of us whose abilities are FAR beyond what we think.
With Copy Caboose, you’ll learn how to write, plus how to create habits that will dramatically improve your copy over time, frameworks for writing sales copy, and finally how to use persuasion strategies that align with your mission and values.
"This course is helping me with writing so much! And, it's helping me understand how to sell my services without being weird or gross. My favorite part is the actual advice on writing, like 5 essential parts of copy, and how to write headlines."
Jen Aliz
"This course is helping me with writing so much! And, it's helping me understand how to sell my services without being weird or gross. My favorite part is the actual advice on writing, like 5 essential parts of copy, and how to write headlines."
Jen Aliz
"The short lessons and doable actions make the training well suited to beginners. And even though I've been writing copy for years, I'm getting a lot out of Copy Caboose. I’d been having trouble finding copywriting training that also addressed inclusivity & balancing the use of persuasion with my personal and professional values. I'm so glad to have found Copy Caboose so I don’t have to figure it out on my own!"
Karyn Claflin
Copy Caboose is designed specifically to help you:
- Get started with your copywriting and push through imposter syndrome
- Learn the “rules” of copy—plus how and when to break them
- Understand how to write convincing sales copy without manipulation
- Use frameworks to make your copy flow, and keep readers on the page longer
- Develop yourself as a writer
Copy Caboose isn’t a one-and-done type of learning. It’s a course that you can refer to, time and again. It’s a resource that will guide you and your copy as you move forward in your business AND helps you establish a writing practice that:
- Helps you create copy that converts
- Produces copy that is magnetic to your perfect customers
- Leverages the power of story
This is a copywriting course for writing copy that sells, but also reads like a page-turning beach read 🏖☀️
I’m Tarzan Kay and here’s what I know to be true about copy:
Fundamentally, YOU are the best person to write it.
The best way to learn how to write copy is to put the writing back in copywriting. In other words, to start with great writing and storytelling, and add in the sales strategy next—like adding salt to an already juicy roast beef.
While we’re on the topic of sales strategy, here’s another thing I know:
The future of online sales is a personality-laden, values-driven copy that looks nothing like the persuasion-heavy stuff you’ve seen in the past.
The next wave of successful online business owners are the ones who speak powerfully from the heart, share the truest stories they know, and lead with integrity and purpose.
And that, my friend, is the foundation for Copy Caboose.
"Copy Caboose is a wealth of information that not a lot of people teach or practice (yet). I firmly believe what's being taught in Copy Caboose is the future of copywriting."
Zoe de Leon
"Simply it is a 360degree transformative experience of your identity as a writer."
Monica Biasiolo
"It’s different from all other courses and allows you to claim the title of ‘writer’, boldly, with a straight face, and mean it."
Stuart Tarn
Copy Caboose is born out of a need for a calmer yet equally impactful way of being on the internet
Copy Caboose is for people who want to be good writers AND good copywriters.
It’s for you if you want to learn how to write engaging stories that sell, know how to sit down at your desk to get started, and publish copy that converts.
If you’d rather light a blessing candle than write copy, THIS PROGRAM IS FOR YOU. (I ask you: why not do both?)
Is Copy Caboose the "magic trick" you've been looking for?
The only “magic trick” in copywriting is to pay someone else to do it for you.
Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.
No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.
Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.
It’s more than a collection of pretty videos, it’s a process.
A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.
Is Copy Caboose the "magic trick" you've been looking for?
The only “magic trick” in copywriting is to pay someone else to do it for you.
Even then, there are no guarantees your copy will sound just right and attract the kind of customers you want without compromising your values. After all, a copywriter can’t make those kinds of decisions for you.
No copywriter can develop your voice for you or make you sound “authentically you.” Only you can do that.
Copy Caboose is a commitment to honing your natural writing talent - yes, you have natural talent! - and developing your voice as a copywriter.
It’s more than a collection of pretty videos, it’s a process.
A process that, in as little as 20 minutes a day, will pay off in your business for years and years to come, and for all the future businesses you haven’t even started yet.
Copy Caboose IS:
- A guide to help you knock out copy faster and know that you’re saying the right things
- Full of resources for writing persuasive copy that is also inclusive, accessible and does less harm
- A place where everyone gets to be in the “cool kids club,” including every race, gender, sexuality, religion, size, age or disability
- A path to producing copy that you feel proud to put your name on
"Take the course only if you are serious about becoming a better writer by
doing the hard work of practicing. If you're looking for a magic trick, spend your money on a copywriter. My favorite part is there’s tons of content starting with the basics. The writing workouts make me actually do the work instead of being lazy and just watching the videos."
Marilyn Mele
Copy Caboose teaches a new style of sales copy,
and your customers are more than ready for it
But seriously, what’s with the name?
This program is for all of the business owners who feel “so behind.”
Like you’re way at the back of the train and you may never get where you’re going—especially if you have to coerce and cajole people into buying from you, using strategies that make you feel weird, uncomfortable, or icky.
Here’s a fact: The caboose is the hub that makes the train go.
It might be at the end of the train, but it’s responsible for shunting and shifting the tracks, and deciding where the train will go.
TRANSLATION: You are the future of online business.
The way that you decide to market your offers has the power to shift an entire industry, just like shifting a train track.
Copy Caboose is more than just a copywriting program. In addition to teaching you about headlines, page layout, text formatting and which pronouns to use in your copy, Copy Caboose provides a way for us to move out of an old era of marketing and into a new one.
You’ll learn to write copy that keeps your readers engaged, without being manipulative and doing anything that feels remotely sleazy.
Here's what past students had to say...
"Tarzan is a great teacher who weaves personal and collective awareness into a container for ethical and creative marketing that is not only inspiring but also feels a bit like being home with the people I love. It's that kind of vibe.
My favorite part is the down-to-earth and collectively-aware (social justice) information. The warm-up module and getting me back into the joys of being a writer for the sake of writing and creativity!"
Robin Paulete
“If you want to learn how to write authentic, heart-centered marketing, join this program! My favorite part is Tarzan's transparency re: typical marketing. I love seeing the result of the hard 'diversity work' Tarzan's been doing, too. Not only am I learning from her, but I'm inspired to do more 'diversity' work myself.”
Savannah Gilbo
"It offers something that's hard to get for free, a confidence that comes from doing the work little by little, lesson by lesson. My favorite part is the actionability of it...I'm not just learning, I'm also implementing!"
Jean Kermode
"Hey Tarzan! I've been a writer (and claimed the title) for many years now. Just watching module 1 lesson 1 is already making me cry. Didn't realize how much I needed to hear this. Thank you I'm officially so grateful to be here. Also crazy alignment b/c a week ago I committed to my own writing practice and I know this program is going to hold me to that commitment. Lastly, I'm really appreciating how you're bringing writing into copywriting bc in the conversion copy world it seems like the two are often held separately."
Elyssa Jakim
"Copy Caboose has opened a portal of creativity in me and now I have the confidence, courage, and peace to tap into it. THANK YOU TARZAN AND TEAM!”
Cecile Gough
"I am LOVING Tarzan Kay’s copywriting course. It aims to teach users how to create content that converts without being pushy and while checking their own privilege. My favorite part is it’s super chill presentation, content backed up with evidence, heaps of examples, example teardowns, edit group."
Gemma Armit
TLDR? I dig it! Time is of the essence!
Copy Caboose will help you:
- Create a habit for writing
- Write a sticky home page for your website
- Understand the elements of an opt-in page that converts
- Read and revise your copy through a more inclusive lens
It will also help you have:
- An understanding of what makes great copy great
- A release of the need to be perfect in your writing
- The ability to write with integrity and make sales
- A broader understanding of your ICA (broader than your typical “me three years ago” ICA)
Copy Caboose is a copywriting course for people who want to write words that sell. You want it to be easier and more free-flowing. And you don’t want to push or cajole.
SIGN UP HERE👇
“I’ve been writing for my whole life, 15 years professionally. The truth is every time I get a launch stack of 30 emails, that initial fear of how the F am I going to write 30 compelling emails on the same topic to the same audience kicks in! This gives all writers a home base, a calm place, and a foundation to return to.”
Laura Gatsos Young
A Top 10 Netflix-Worthy stack of videos, lessons, and Tarzan humor!
By the end of Copy Caboose, you will own your identity as a writer and copywriter. That’s my dream for you.
You'll also get:
- 4 Video Modules
- A private podcast version of the whole program for easy, on-the-go listening
- A "weekly workout" for essential copy, like drafting for your home page and optimizing your opt-in pages
- Worksheets for each module, so you're putting what you learn into practice right away
- Recommended reading list for copywriters (and ppl who write copy!)
- A guide to self-editing—and how to be ruthless in your process
- A story-first approach that let customers to connect deeply with your words
- A keen eye for spotting red flags in marketing
- Copy Caboose is a chance to create a legacy of beautiful writing that you can be proud of
WARM UP MODULE: HOW TO BE A WRITER
At the end of this module you’ll be able to:
- Write without the blank page stopping you in your tracks
- Write from a genuine place and find the right words
- Claim your inner writer and leave imposter syndrome in the dust
- Buckle your inner critic into the back seat, permanently
MODULE 1: YOUR COPYWRITING HANDBOOK
At the end of this module you’ll be able to:
- Format your text in a way that’s accessible, and actually gets your copy READ
- Understand and actually USE the basic rules of copywriting
- Use grammar and pronouns in a way that feels authentic to you
- Write headlines and subheadlines with more ease and less judgment
MODULE 2: POSITIVELY PERSUASIVE WRITING
At the end of this module you’ll be able to:
- Find the right words without sounding cheesy or salesy
- Use all 6 principles of persuasion in a way that doesn’t compromise your values
- Choose a copywriting framework and apply it to ANY PIECE OF COPY
- Optimize your opt-ins so that more people join your email list
MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.
At the end of this module you’ll be able to:
- Write copy that is more inclusive
- Connect with your audience, including people who are different for you
- Understand and pinpoint where bias might be built into your writing
- Audit and evaluate your copy so it reaches more people
- See examples of how copy and word choice can attract a broader audience to your brand
And there are, of course, bonuses:
WARM UP MODULE: HOW TO BE A WRITER
At the end of this module you’ll be able to:
- Write without the blank page stopping you in your tracks
- Write from a genuine place and find the right words
- Claim your inner writer and leave imposter syndrome in the dust
- Buckle your inner critic into the back seat, permanently
MODULE 1: YOUR COPYWRITING HANDBOOK
At the end of this module you’ll be able to:
- Format your text in a way that’s accessible, and actually gets your copy READ
- Understand and actually USE the basic rules of copywriting
- Use grammar and pronouns in a way that feels authentic to you
- Write headlines and subheadlines with more ease and less judgment
MODULE 2: POSITIVELY PERSUASIVE WRITING
At the end of this module you’ll be able to:
- Find the right words without sounding cheesy or salesy
- Use all 6 principles of persuasion in a way that doesn’t compromise your values
- Choose a copywriting framework and apply it to ANY PIECE OF COPY
- Optimize your opt-ins so that more people join your email list
MODULE 3: THE COPYWRITER'S GUIDE TO INCLUSION
With Guest Teacher, Ebonye Gussine Wilkins.
At the end of this module you’ll be able to:
- Connects with your audience, including people who are different from you
- Evaluate your work for authenticity, respect, and sensitivity, particularly when it comes to marginalized groups
- Audit your copy for problematic language, inaccuracies, biases, and reinforcements of harmful stereotypes
- See examples of how copy and word choice can attract a broader audience to your brand
And there are, of course, bonuses:
Bonus Masterclasses for all students
(no matter when you sign up)
WHY THE RIGHT TESTIMONIALS OPEN UP WALLETS: MAGIC TESTIMONIALS (AND HOW TO GET THEM), WITH LICIA MORELLI
In this bonus class, you’ll learn how to ask for the all-important testimonials you need to provide the essential social proof your business needs to attract customers. By the end, you’ll be showing off tantalizing (and FTC-compliant!) testimonials with confidence.
HOW TO USE PERSONALITY PILLARS TO KEEP YOUR COPY GROUNDED, AUTHENTIC & TRUE TO YOUR VALUES, WITH ZAFIRA RAJAN
In this masterclass, you’ll learn the five core pillars of your personal *and* business copy that keep your messaging compelling, consistent and memorable — by tapping into the most unique part of your voice: your personality.
SPECIAL BONUS
Copy Caboose students love our printable, easy reference cheat sheets and prompts the most, so we decided to add more!
In the Story Starters bonus, you’ll find a library of hooks, one-liners, and irresistible first sentence ideas you can use to write attention-grabbing copy, plus some ideas and frameworks for you to put them to good use.
Got writer’s block? This is the best remedy we could think of. You’ll never fear the blinking cursor again. (And you’ll get more copy done in less time!)
Copy Caboose features easy on-the-go listening from your favorite podcast app
Copy Caboose students love our printable, easy reference cheat sheets and prompts the most, so we decided to add more!
In the Story Starters bonus, you’ll find a library of hooks, one-liners, and irresistible first sentence ideas you can use to write attention-grabbing copy, plus some ideas and frameworks for you to put them to good use.
Got writer’s block? This is the best remedy we could think of. You’ll never fear the blinking cursor again. (And you’ll get more copy done in less time!)
Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher
Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
Meet Ebonye Gussine Wilkins, A Copy Caboose Guest Teacher
Ebonye has been my go-to person when I’m writing emails that I wish were more inclusive. I regularly text her things like, “Ebonye, what do we think about the expression 'O.G.'? I’m not sure, but it feels weird.”
When I make mistakes and I need to figure out how to do better, I call Ebonye. I knew Copy Caboose needed a module about inclusive copywriting, and Ebonye is the best person I know to do it.
She built her career in media activism as a social justice writer and editor shaping media through the lens of inclusion. Her signature Sensitivity AUDIT process helps you be your own editor, and write copy that doesn’t leave anyone out.
Refund Policy
If you decide within 21 days that Copy Caboose is not for you for any reason, just let us know.
If we can't resolve the issue, we'll happily provide a full refund. We might ask you for additional information to help us learn and grow, but you won’t be required to show your homework or prove yourself worthy of a refund.
WHAT HAPPENS WHEN I JOIN?
When you join, you’ll receive a welcome email with your course access materials, plus a link to download the entire course to your favourite podcast app. You get the whole program all at once, to work through at your own pace.
HOW LONG WILL IT TAKE TO COMPLETE COPY CABOOSE?
Copy Caboose is a self-study course that takes about 4 hours to watch from beginning to end.
I recommend focusing on the work 20-minutes a day and giving yourself a week for each module. This way, you can take in the information and practice it.
Yes, the videos are binge-worthy but taking your time with the content is key!
I’M ALREADY PRETTY GOOD AT COPYWRITING; SHOULD I STILL BUY COPY CABOOSE?
While Copy Caboose was made for new online business owners getting up and running, it’s still helpful for seasoned copywriting professionals IF you feel called to it.
As my copywriter says, “Geez, Copy Caboose reminds me of practices I need to put back into place myself. Content practices I know I need but often roll through when writing copy because I forget about them! It reminds me to have a ‘beginner’s mind’ when writing copy and helps strengthen the results I get for my clients!”
ARE THERE REFUNDS?
If you decide within 21 days that Copy Caboose is not for you for any reason, just let us know. If we can't resolve the issue, we'll happily provide a full refund. We might ask you for additional information to help us learn and grow, but you won’t be required to show your homework or prove yourself worthy of a refund.
WHEN DO I GET ACCESS TO EVERYTHING?
When you enroll in Copy Caboose you get access to the course content right away.
WHAT DO I DO IF I HAVE MORE QUESTIONS OR NEED HELP?
My team and I are known for our hands-on support. We’ve been told working with us is like checking into the Ritz Carlton Hotel, easy and luxurious! If you need help, we are here for you! Just email us at help@tarzankay.com with any questions, and we’ll get you taken care of tout de suite!
IF I TOOK [ENTER COPYWRITING COURSE HERE], SHOULD I STILL TAKE COPY CABOOSE?
Copy Caboose is for entrepreneurs who are in the early stages of their online business. If you’re just starting out and know you need a body of copy (and learn how to write it for yourself), Copy Caboose is for you.
Even if you’ve taken a lot of copy courses, you can still take Copy Caboose. Rest assured, it is unlike any other copy courses you’ve taken!
Should you decide within 21-Days that the program is not for you for any reason contact us and let us know. If we can't resolve the issue, we'll happily provide a full refund. Please note: We may request additional information to help us learn and grow.
The outcome and result of taking The Copy Caboose are to help you get into the habit of being a writer.
It teaches you how to write, how to edit, how to review your work, and more.
And yes - it teaches you copywriting.
WILL TAKING THIS COURSE ELIMINATE THE NEED TO HIRE A COPYWRITER?
Here’s the thing. In the early stages of business, YOU are your own best copywriter. No copywriter can find your voice for you. You’ve got to do that work yourself. I hope that Copy Caboose gives you what you need to write your copy and set up the practices to become a writer yourself.
In my first year as a copywriter, so many potential clients would tell me, “I hired a copywriter but I ended up throwing away everything that they wrote. I’m really hoping you’ll be able to capture my voice better than that.”
But the copywriter wasn’t the problem. The problem was an undeveloped voice.
If you’re not sure what your voice sounds like, no one can imitate it. On the other hand, if you have a strong and well-developed voice, you will be able to eventually outsource some of your copywriting, as I do.
WILL I HAVE LIFETIME ACCESS TO COPY CABOOSE?
YES! When you pay $500 today, you have lifetime access to the course.
WILL THERE BE EXAMPLES TO ILLUSTRATE THE LESSONS?
YES! 100% there will be many examples for you to learn from and illustrate the points. All the examples will show you how to find the right words to write copy that converts so you can see it all come together as the learning comes down the line!
3 PAYMENTS OF
What You Get:
- 4 Video Modules
- Member directory
- BONUS #1: Podcast Version of Copy Caboose, for on-the-go listening
- BONUS #2: Magic Testimonials (and how to get them) with Licia Morelli
- BONUS #3: Weekly “Workouts” to Hone Your Copy Skills
$180 USD
SINGLE PAYMENT OF
What You Get:
- 4 Video Modules
- Member directory
- BONUS #1: Podcast Version of Copy Caboose, for on-the-go listening
- BONUS #2: Magic Testimonials (and how to get them) with Licia Morelli
- BONUS #3: Weekly “Workouts” to Hone Your Copy Skills
$500 USD
Refund Policy
If you decide within 21 days that Copy Caboose is not for you for any reason, just let us know.
If we can't resolve the issue, we'll happily provide a full refund. We might ask you for additional information to help us learn and grow, but you won’t be required to show your homework or prove yourself worthy of a refund.
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