What if YOU were the best person to write the copy for your digital course launch?
Imagine writing sales-worthy launch copy all by yourself (without kicking and screaming as you go)
You understand the importance of copy and copywriting for your business. You know that there’s an outrageous amount of writing that you need to do now that you have a course to sell to the world.
It can feel really overwhelming. Like standing in the middle of a crowded indoor concert venue and not knowing how you're going to make it to the bathroom through the sea of people surrounding you, overwhelming.
I’ve pulled together my favourite copy swipes, mini-training videos and more to help you become the BEST copywriter for your business.
If you find yourself ready to launch a course but overwhelmed by the content and copy bits and pieces of it all. You’re in luck:
INTRODUCING THE
A Jetpack For Your Next Launch, including the Copy Swipe Library, Video Masterclass, & Launch Planning Trello Board
6-Figure Sales Page Template & Prep Workbook: You can (and are!) committed to your course launch and you’re ready to rip off the band-aid. You know what you need to do, you just need the detailed plan to do it.
Email Sequence Cheat Sheet: It IS possible to write snappy copy from swipes. Copy that represents YOU and helps you feel confident and really proud of what you’re offering to your audience.
Promo Email Swipe File:I know, I know. Everyone wants to hire a copywriter but here’s the what of the WHUT: no copywriter is going to be able to find your voice for you! You find your voice by actually writing. These swipes will get you started!
The Cart Close Email Training + Template: Ever find yourself totally just done with someone else’s launch because it’s all just too much to even consume? I’ll share what to do at the END of your launch, to keep prospects engaged.
Launch Planning Trello Board: It’s the roadmap! Every piece of copy for your launch, laid out in Trello. THE project management tool for keeping track of all the copy that needs to be written. Please note: this does not include ALL the copy—it’s a plan to keep you on track.
A New Way Of Launching: CLCK is a more do-able style of launching that respects the type of tactics and number of emails you’re personally comfortable sending. Let’s create a world where launching is fun and everybody wins!
“Tarzan always over-delivers and has a knack for drawing together powerful, soul-driven people. She always makes you feel welcomed and genuinely supported, which goes a long way with me. Sometimes it's just knowing that someone is really in your corner that makes you want to ACTUALLY implement on the great advice they give you!”
AMANDA BOLGER
"Today I decided to check in on my last 3 emails inspired by your mini copy training I took and I am SOOOOO happy!! When I first started my biz I had unheard of high open rates. After my first real launch, they plummeted. So I slowly worked and got my open rates back up to a range of 32-38% for my weekly (they were 50% before)... but I never did any resend to unopens. SO my last 2 emails since your training have a 39% open rate on the first email and 19% on the second and they both have a lot of email responses. Granted people are responding to stories of my personal life and not really my services but I truly believe this is just the beginning."
AZHELLE WADE
"We were able to use the dashboard to organise our launch content and this made outsourcing 10x times easier. Having all the copy organised in one place was such a huge relief and made our whole team operate with ease. It also helped me see what I was missing so that I wasn't running around like a headless chicken trying to get the "last bit" done. Everything is in one place and I love it! Tarzan's templates are gold, but the extra layer of mapping the content and having the strategy to organise it makes launching faster, easier, and a lot less stressful. I cut down a good few hours of back and forth with new team members because of CLCK."
ALISA KAY
The copy kit to end all copy kits! Because you already know how much work goes into a launch and you are eager to find a few shortcuts and copy hacks that will make all the difference in your first launch.
A PLAN THAT YOU CAN FOLLOW FROM CART OPEN TO CLOSE:
- An email sequence cheat sheet for at-a-glance planning
- The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS...now you can!)
- The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
- Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
- The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
- And introducing, my brand-spanking-new, TRELLO Board Launch Copy Plan
The copy kit to end all copy kits! Because you already know how much work goes into a launch and you are eager to find a few shortcuts and copy hacks that will make all the difference in your first launch.
A PLAN THAT YOU CAN FOLLOW FROM CART OPEN TO CLOSE:
- An email sequence cheat sheet for at-a-glance planning
- The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS...now you can!)
- The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
- Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
- The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
- And introducing, my brand-spanking-new, TRELLO Board Launch Copy Plan
HERE'S A PEEK BEHIND THE CURTAIN
EMAIL SEQUENCE CHEAT SHEET
SALES PAGE PREP WORKBOOK
6-FIGURE SALES PAGE TEMPLATE
EMAIL PROMO SEQUENCE SWIPE
PATTERN INTERRUPT CART CLOSE EMAIL
TRELLO BOARD LAUNCH COPY PLAN
CLCK is the “wow! I can handle this” course launch copy solution
CLCK offers unique swipes for days! They’re unlike any swipes on the market right now, full of stories, example bullets, exciting layouts and a whole new style of marketing
CLCK will help you bake your mission and values into every piece of content you create (without having to fake “expert status”)
BONUS #1: THE PERFECT BONUS STACK
Who wants a big boring stack of PDF bonuses?? No one! In this short training, you’ll learn how to plan a tantalizing bonus stack for your launch that’s the perfect mix of access, accountability and implementation-based extras.
BONUS #2: HOW TO USE MYERS-BRIGGS PERSONALITY TYPE
TO CONNECT WITH YOUR SUBSCRIBERS
Join Tarzan and Jessica Butts as we deconstruct Myers-Briggs types and use them to write scintillating copy your audience can't get enough of.
BONUS #3: HOW TO SET UP YOUR PROMO EMAILS FOR EASY
UPLOADING BY YOUR VA
An easier-than-Betty-Crocker-cake 15-minute video tutorial on how to set up your emails in a Google doc so you can see your entire email stack at a glance—reducing overwhelm and confusion for you (and your team, if you have one!)
BONUS #4: PLAN YOUR LAUNCH CALENDAR
Want to know what a soup-to-nuts launch looks like, all planned out on a calendar? Check out mine! You’ll also get your own printable planner, plus a video tutorial on what to leave out and what to add in, according to your launch experience.
All of this for only $27
“Tarzan has been genuinely helpful with the community and her thoughts/principles on running a business alone is worth its weight in gold. Her inclusiveness, transparency, and diversity is nothing like Ive seen in other online marketers. The program actually changed my relationship with my emails AND my business as a whole.”
BELLA BAHARI
“My launch email planning has gone SO smoothly. It is the best feeling ever not to have to start from scratch. It took all of the overwhelm out of planning my sales emails!”
SHARON NISSEN
How would you feel if you had an IMMACULATE plan (think Trello Board that makes you weep tears of relief, immaculate) for your Course Launch Copy?
You sit down at your desk, click a few links, and VOILA! Your Course Launch Trello Board appears and you start typing away, confident this is the right first step to getting your launch copy dialed in.
You don’t miss a beat. You know just what to do.
You’re not frantic or worried about how you’ll ever get those 1000 tasks done, you’re simply taking it one step at a time.
Carrying water, chopping wood.
Plus, the hard work? It takes time, let’s be real, but The Course Launch Copy Kit will be a foundation to support you as you go and the feeling of a launch copy avalanche disappears.
Sounds too good to be true, right?
But I assure you, it’s not!
It’s gonna be amazing!
There’s so much actionable content to get you going. So many real-life examples to help you as you look around your copy plan and think “WOW! This is a lot of copy! WAIT! I can actually handle this!”
Successful course launches stem from sending a lot of emails. It’s part of their DNA.
Over the course of the last five years I’ve learned, failed, succeeded, learned, failed, succeeded, learned and succeeded. (And failed some more - it turns out that’s how we learn!)
Woo-wee! What a ride.
HERE'S WHAT I KNOW TO BE TRUE
You’re not a dabbler, you have industry experience and you’ve spent money on courses. After all the time and investment, you’re more than willing to invest if it’s coming to create even a few inches more ease.
You’re looking to rip the band-aid off as you launch your course for the first time.
You want a plan that you can feel confident (and comfortable) executing.
(Who am I to tell you what you want, but if you’re here this is my best guess…)
The Copy Launch Course Kit is the assist you need to get up and running.
Right now the marketplace can be really weird.
It can make you feel like you have to sacrifice your integrity to get more sales. It can make it seem like false scarcity is the only way to sell.
I share this “bullshit detection” with you, but the truth is you already have it. You’re a walking bullshit detector and so are you potential customers.
My mission is to offer services and products that make you feel really good about what you’re putting out into the world.
The more you lead with respect for the customer, the more success your stories and copy will land and the more your bottom line will increase. The best marketing makes you feel good. It’s idea-sharing at its finest.
It’s leadership in the marketplace.
Sure, it’s a slow build and a slow burn, but you have to start somewhere and that somewhere is here:
The COURSE LAUNCH COPY KIT
“Long story short - whatever this woman is selling, I’m buying. I’m over the moon grateful to have invested in myself, through investing in Tarzan.”
CARLY BANKS
“I wrote 10 emails in one sitting and I made for sure a minimum of 1500 euros with ONE email.”
STEVEN DE CUBA
“Wow. The CLCK "Start here" video is the pep talk I never knew I needed. Worth the cost alone, just to watch that and feel encouraged. Well played Tarzan Kay Kalryzian 😃"
SARAH GUILLIOT
"My creativity has had a significant boost!!!"
DEELY D'ARCY
LET’S SAY GOOD-BYE TO FALSE SCARCITY AND FALSE URGENCY.
Let’s say HELLO to clickable copy that allows you to be you and allows your clients to buy without anxiety.
Yep. That’s right. It’s time to create a new model for launching. It’s your turn to write tantalizing copy that makes your prospects sweaty with desire, but doesn’t force them into a purchase by triggering unresolved trauma and ancestral wounds (which for a lot of marketers is standard practice!)
It’s time to stop the widespread use of persuasion strategies that shame your prospects for having the wrong mindset or buying the wrong courses or following the wrong gurus.
You know what I’m talking about, the standard “Pay me a thousand dollars and you’ll be earning 6 figures tomorrow” type of messaging that maybe worked in 2019 but doesn’t work anymore.
As you look at where you’re going and what’s next in your business, remember that it’s smart business to be really careful about WHOSE templates and swipes you’re following. You can create new ways to get your clients in the door and stoked about what you’re selling.
All without pit sweat and night terrors.
Join me in finding new ways together. Ways that don’t create nail biting, FOMO, but instead create avenues for success and the possibility of joy, not only for you but also for your customer.
I’ve been the behind-the-scenes “secret weapon” copywriter for some of your internet heros. Then I decided to be my own go-to copywriter and build a business training people like you to write copy.
I’ve been the behind-the-scenes “secret weapon” copywriter for some of your internet heros. Then I decided to be my own go-to copywriter and build a business training people like you to write copy.
The knowledge I’m passing on to you in CLCK came from writing literally THOUSANDS of emails and dozens of sales pages for my clients (back when I had a client-based business). I started doing my own launches 4 years ago, and every time I launch I get real-time feedback on what’s being taught as “standard practice” and how it actually shakes out in real life.
After all those launches, I started to get real skeptical (or maybe cynical?) about some of those standard practices.
I’d become an uncommonly skilled copywriter who could find those magic words to make almost anyone buy almost anything...and that’s not necessarily a good thing!
Thing is, with great power comes great responsibility.
Because we don’t want “just anyone” in our programs, do we? If you’re like me, you’re not on the “make the most money possible no matter who gets trampled on” business model.
IN ALL MY YEARS OF LAUNCHING, I’VE LEARNED A LOT ABOUT HOW TO
Protect myself from burnout by not over-complicating my launches
Protect my audience from getting sucked in by slick words, and making big purchases they’ll come to regret
That takes time, but I’m passing some of what I learned on to you with this offer. In the past, I tried to do a lot of stuff all by myself. But you don’t have to!
IN ALL MY YEARS OF LAUNCHING, I’VE LEARNED A LOT ABOUT HOW TO
A) Protect myself from burnout by not over-complicating my launches
B) Protect my audience from getting sucked in by slick words, and making big purchases they’ll come to regret
That takes time, but I’m passing some of what I learned on to you with this offer. In the past, I tried to do a lot of stuff all by myself. But you don’t have to!
With CLCK, for only $27 you’re going to get the lessons that I’ve learned to create CLICKABLE copy that’s heavy on persuasion but doesn’t take advantage of those beautiful humans who joined your email list!
I believe that anywhere you can take a shortcut or two to solve some of your launching problems, do it!
Lke me, you’re here for the long game, right? As you dive into The Course Launch Copy Kit that game will have a foundation that helps you launch without tears. (Or at least, fewer tears. A launch wouldn’t be a launch without a few tears 💘)
In my days as a copywriter, I wrote 1000s of emails and sales pages. I know what works and what doesn’t work because I’ve seen it all and tested it time and again.
I want you to get the headstart I didn’t have and The CLCK Way is a good place to get started.
“CLCK helped a lot during the planning period. I was able to schedule my launch dates, attach the swipes/templates to each task. Templates helped me write the copy easily. I have been struggling with planning out my launch and this helped a lot.
If you are stuck with your launch calendar, planning , promo copies and sequence this tool kit will help you set up your launch project.”
~ Karma Hunter, Brand Mentor
“The onboarding emails were helpful after the purchase and the videos in the course were super informative. Everything seemed easy to navigate.
Created a sales page in less time than it's ever taken me! Wrote sales emails in less time too! I know these aren't number-specific but I saved HOURS of time and that's huge!
CLCK saves time! Period. If anyone has ever created sales pages and sales emails before and they are looking to save time, this is the product for them.”
~ Amanda McKinney, Marketing Coach
"I’m relatively new to email marketing and had absolutely no idea where to begin. After reading the files and using them for inspiration, I have my ENTIRE welcome sequence written already. That is HUGE for me since this is so important to my future subscribers. I was able to be authentic and genuinely helpful. This was more than worth the price. Everything was very well explained and I was able to get in and go relatively quickly and I felt the team was a class act.
Before CLCK, I had absolutely no direction. Now I have my entire welcome sequence written and ready to go. I feel amazing."
~ Nicole Kolesar, Owner & COO
Maybe you’ve considered other launch email programs or purchase swipe copy and templates that didn’t measure up to their fabulous promises. Programs that promise - or even guaranteed! - you’d be on your way to 7-figure success if you just follow the right formula.
I call it “The Launch Spectacular, Spectacular With Your Name In Lights” Guarantee.
THIS USUALLY INVOLVES A GUARANTEE THAT:
YOU’LL MAKE X-FIGURES (INSERT YOUR NUMBER)
Your first launch is a learning launch! You learn and launch and iterate, and the money comes a little at a time before it comes a LOT at a time! Along the way you’ll fail a bunch, but that’s okay
ALL YOU HAVE TO DO IS DO MOAR STUFF!
I’ve tried the Do Everything approach (all the bonuses, gazillions of emails, webinars, etc.). It’s exhausting and doing more stuff doesn’t always mean getting better results
MONEY IS THE ONLY SUCCESS INDICATOR
There are sooo many better success indicators! Students who get results. A diverse audience. Podcast interview requests. People sharing your sales page without being asked.
Here’s the good news: with the Course Launch Copy Kit you’ll get everything you need (and a lot of behind the scenes looks of how my team and I have done things in the past) to begin launching and keep launching successfully.
Are you ready for the headstart to help you launch?
Are you ready for CLCK-worthy copy that goes BOOM in the inbox?
Grab The COURSE LAUNCH COPY KIT
Seriously! It’s only $27!
PLEASE NOTE
There are no refunds and here's why:
- This is an enormous amount to give people for $27
- It’s extremely low-risk
- Months of work have gone into creating this offer (actually years!)
- I want you to stand behind your own buying decision, and soak up everything CLCK has to offer (yes, even when you feel a little overwhelmed by all the resources in there!)
SEE WHAT’S WAITING FOR YOU INSIDE CLCK
A PLAN THAT YOU CAN FOLLOW FROM CART OPEN TO CLOSE:
- An email sequence cheat sheet for at-a-glance planning
- The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS...now you can!)
- The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
- Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
- The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
- And introducing, my brand-spanking-new, TRELLO Board Launch Copy Plan
- BONUS #1: The Perfect Bonus Stack
- BONUS #2: How To use Myers-Briggs Personality Type To Connect With Your Subscribers
- BONUS #3: How To Set Up Your Promo Emails for Easy Uploading By Your VA
- BONUS #4: Plan Your Launch Calendar
QUESTIONS YOU MIGHT BE ASKING
Q: IF THIS COPY KIT IS AS GOOD AS YOU SAY, WHY IS IT SO CHEAP?
Have you ever made a greatest hits album? (What do I know? Maybe you’re Beyoncé!) You didn’t have to record an album, pay musicians, spend time writing new material, etc. You just gather up the songs people already told you they love the most, make a new album cover and BOOM!
CLCK is kinda like Tarzan’s greatest hits. Yes, we created some brand new material (ahem...like the Trello board), but for the most part, all we had to do was update some of our best copywriting resources and organize them in a way you can actually use. And since this isn’t a program with ongoing group support, our costs are super low - a benefit we pass on to you.
Q: WHO IS CLCK FOR?
The Course Launch Copy Kit is for you if you’re writing your own copy for a digital course launch (or you and your copywriter want a framework to get you going). It’s also for you if you know that launching is a lot of work with a lot of moving parts and you’d like to launch with less overwhelm - notice I didn’t say “without overwhelm” since a launch is a big undertaking no matter what.
If you’re solely a service provider, then CLCK isn’t for you.
Q: IS THIS A GOOD COPY KIT FOR PEOPLE WHO CAN AFFORD TO HIRE A COPYWRITER?
Yes! The content can be extremely helpful to you and your copywriter as you get started on your next launch. It can help speed up the process and get you going on the project quickly and effectively.
Q: WILL THIS WORK FOR ME IF I ONLY WANT TO LAUNCH SOMETHING ONCE?
Nah. It probably isn’t the best fit for you if you’re only wanting to try something one time. In my experience, launches really only work and produce revenue if you’re willing to do it more than once. Sometimes the first launch is just a “rip off the bandaid” launch. If you’re someone who is ready to rip off that bandaid and start launching and reiterate on that launch over and over - then YES! This is for you.
Q: I’M LOOKING AT A FEW COURSES RIGHT NOW -- WHAT MAKES YOURS DIFFERENT?
CLCK is a product that contains knowledge I’ve put together over the years. It includes outlines, workbooks, templates, and tutorials that will allow you to not make the same mistakes I’ve made. These are tested and successful approaches that you can apply to your own business. I wish I had them when I was starting out! Heck! I wish I had them all put together 2 years ago!
P.S. See below 👇🏿👇🏾👇🏽👇🏼👇🏻
Q: HOW MUCH TIME WILL IT TAKE TO GET THROUGH THE COURSE?
First off, it’s not a course, it’s a collection of resources - swipe files, masterclasses, and project management tools - that will help you get your product launched.
You can skip around, watch a video here and there, grab a swipe file here and there, and digest as needed. Some people will take only what they need and be in and out in an hour or so, others could spend a whole week methodically reading everything.
Q: WILL THERE BE PLENTY OF EXAMPLES TO ILLUSTRATE THE POINTS?
YES! 100% there will be a lot of examples for you to learn from and illustrate the points. This product could have been called The Course Launch Copy Example Kit but it doesn’t sound as good, does it?
Q: I’M ALREADY PRETTY GOOD AT LAUNCHING AND COPYWRITING. IS THE COURSE LAUNCH COPY KIT JUST FOR BEGINNERS?
Beginner or seasoned launcher - The Course Launch Copy Kit can help you save time and skip parts you’d rather not deal with as your launching. If you’re just starting out, you’re going to want to spend a lot more time methodically going through these trainings and swipe files.
If you’ve launched before, CLCK can support you in getting up and running faster than ever before. Your copywriting time should be dramatically cut down.
Q: I’M UNCOMFORTABLE WITH SENDING EMAILS. WILL THESE TECHNIQUES MAKE ME LOOK DESPERATE?
Good news! The Course Launch Copy Kit is the framework you need to send your launch emails so you don’t look desperate. It’s when we have a plan and we follow it that emails really sing in the inbox. When we don’t have a plan and we’re a bit willy nilly about that’s when things go more Desperately Seeking Susan than not.
With my swipe files in hand, you’ll be a lot more clear on WHY you’re sending emails each day, instead of just sending an email that says, “Please, please, please buy today!” And remember, YOU get to decide how many emails to send. Consent is so important with your email subscribers, and you are the expert on what level of promotion they have consented to receive.
Q: WHAT IF I DON’T HAVE A BIG LIST?
The Course Launch Copy Kit is here to help no matter what size list you have currently. Large or small, CLCK will help you create a launch that sells and keeps on selling every time you launch. It’s here to help you set up the framework you need to create a successful launch, one that you can build on no matter your list size.
Whether you’re launching to a small list or a large one, the principles and copy are the same. But if your list is small, one idea is, instead of writing promo emails that direct people to a sales page, you can direct them to book a call with you. Same email swipe, different call-to-action.
Q: WILL TAKING THIS COURSE ELIMINATE THE NEED FOR A COPYWRITER?
Here’s the thing. In the early stages of business, YOU are your own best copywriter. No copywriter can find your voice for you. You’ve got to do that work yourself. My hope is that CLCK gives you what you need to knock out a few launches, gather some capital, and then hire a copywriter if that’s the right next move for you.
Q: WILL I HAVE LIFETIME ACCESS TO THE COURSE LAUNCH COPY KIT?
Yes! You get forever access, baby! WOO HOO! Take all the time you need. For only $27 you have access ongoing, so swipe it now to use it later.
Q: DO YOU OFFER REFUNDS?
There are no refunds for The Course Launch Copy Kit and here’s why:
- This is an enormous amount to give people for $27
- It’s extremely low-risk
- Months and months of work have gone into this offer (actually years!)
- I want you to stand behind your own buying decision, and really soak up everything CLCK has to offer
Q: WHAT DO I DO IF I NEED SUPPORT?
My team and I are known for our hands-on support. We’ve been told working with us is like checking into the Ritz Carlton Hotel, easy and luxury! If you need help, we are here for you! Just email us at help@tarzankay.com with any questions and we’ll get you taken care of tout de suite!
GRAB YOUR COURSE LAUNCH COPY KIT TODAY!
Start a launch process that’s sure to go CLCK CLCK, BOOM 🧨 in your customers' inboxes. The result? They say, “Sign me up, boss!” and make a confident, fully-informed buying decision they’ll feel good about for years to come.
All for only $27
GRAB YOUR COURSE LAUNCH COPY KIT TODAY!
Start a launch process that’s sure to go CLCK CLCK, BOOM 🧨 in your customers' inboxes. The result? They say, “Sign me up, boss!” and make a confident, fully-informed buying decision they’ll feel good about for years to come.
All for only $27
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